Digital Marketing

Free Scholarship

In the era of technology, “Digital Marketing” has become the first choice for leading companies and institutions to promote their services and products. This is your chance to join this vast world as a freelance Digital Marketer.

With the “Digital Marketing” specialization, we will qualify you to win your spot as a Freelancer digital marketer who can land big gigs anywhere in the world.

– Challenge Track: Enroll yourself in this track and start your learning today!
– Professional & Advanced Tracks: Apply to be accepted into this competitive program to develop master-level skills and be part of Egypt’s thriving freelancing community.

Choose your track

Learning Outcomes

How to manage various digital marketing campaigns & techniques
You will be able to think like a freelancer and better attract new customers, as well as maintain a valuable customer base

Duration

Challenge Track: 8 weeks
Professional Track: 2 months
Advanced Track: 3 months

Certification

Complete your tracks with industry-certified certifications provided by Udacity:
Certification of Completion for Track 1
Graduation Certificates for Track 2 and Track 3

Join the learning journey provided by

Choose your track

Challenge Track

Requirements

Proficient in spoken and written English
Basic computer skills
No prior professional experience required
Age from 18 years and above

Learning Outcomes

Introduction to Content Marketing
By the end of this part, you will be able to:
1. Plan your content strategy
2. Create and curate content
3. Optimize landing pages and be able to understand what UX is
4. Measure the impact

ENROLL NOW

Professional Track

Requirements

Proficient in spoken and written English
Basic computer skills
No prior professional experience required
Main concepts of content marketing
Age from 18 years and above

Learning Outcomes

Social Media Marketing
By the end of this part, you will be able to:
1. Use Social Media Channels as a Marketer
2. Develop content that matches your audience and persona
3. Measure the impact of your social media plan
Email Marketing
By the end of this part, you will be able to:
1. Use MailChimp
2. Send professional email marketing campaigns
3. Measure the campaign’s impact and optimize it until you achieve your KPI

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Advanced Track

Requirements

Proficient in spoken and written English
Basic computer skills
No prior professional experience required
Knowledge in content marketing, social media marketing and email marketing
Age from 18 years and above

Learning Outcomes

Marketing Fundamentals
By the end of this part, you will be able to:
1. Define what is KPI and who is the perfect personna that fits your Marketing Strategy
2. Learn how to think in different marketing personas
3. Know what the value proposition is
Social Media Advertising
By the end of this part, you will be able to:
1. Use Facebook Ads Manager
2. Create campaigns through Facebook platform
3. Optimize your Ads to get the best ROI
Search Engine Marketing with AdWords (SEM)
By the end of this part, you will be able to:
1. Define what is KPI and who are the best personna that fits your Marketing Strategy
2. Learn the different types of Google Ads
3. Run and optimize Google Ads
Search Engine Optimization (SEO)
By the end of this part, you will be able to:
1. Know more about SEO tactics
2. Different types of Keywords that affect your SEO
3. Make an optimum SEO plan
4. Use different tools such as MOZ, SEMrush
Display Advertising
By the end of this part, you will be able to:
1. Define the different types of Media Campaigns.
2. Audit Display Campaigns.
3. Measure impact of your media advertising.

APPLY NOW

Do you believe you have a wealth of knowledge to support students? Become a Guru with fwd today!

Gurus are technical advisors and mentors for students throughout their learning journey. This is an to give back to the ecosystem in this specialization by mentoring, supporting, and guiding students. The top Gurus have the chance to win an advanced-level Nanodegree such as Growth and Acquisition Strategy or Product Manager, and more!

COMPLETE YOUR TRACK TO GET CERTIFIED BY UDACITY TO BOOST YOUR CAREER

JOIN THE LARGEST COMMUNITY AND NETWORK OF FREELANCERS IN EGYPT!

This is a lifetime opportunity to build and sharpen your tech and freelancing skills. This program is your gateway towards learning and earning successful gigs. Learn & Earn!

ENROLL NOW

fwd in numbers

27

Governorates with graduates and freelancers

305,000

Applications submitted and evaluated

32,000

Youth upskilled on Freelancing

8,800

Joined Freelancing Marketplace

3,000

Celebrated their gigs