Digital Marketing

Free Scholarship

In the era of technology, “Digital Marketing” has become the first choice for leading companies and institutions to promote their services and products. This is your chance to join this vast world as a freelance Digital Marketer.

With the “Digital Marketing” specialization, we will qualify you to win your spot as a Freelancer digital marketer who can land big gigs anywhere in the world.

– Challenge Track: Enroll yourself in this track and start your learning today!
– Professional & Advanced Tracks: Apply to be accepted into this competitive program to develop master-level skills and be part of Egypt’s thriving freelancing community.

Learning Outcomes

  • How to manage various digital marketing campaigns & techniques
  • You will be able to think like a freelancer and better attract new customers, as well as maintain a valuable customer base

Duration

  • Challenge Track: 8 weeks
  • Professional Track: 2 months
  • Advanced Track: 3 months

Certification

  • Complete your tracks with industry-certified certifications provided by Udacity:
  • Certification of Completion for Track 1
  • Graduation Certificates for Track 2 and Track 3

Join the learning journey provided by

Choose your track

Challenge Track

Requirements

  • Proficient in spoken and written English
  • Basic computer skills
  • No prior professional experience required
  • Age from 18 years and above

Learning Outcomes

  • Introduction to Content Marketing
    By the end of this part, you will be able to:

    1. Plan your content strategy
    2. Create and curate content
    3. Optimize landing pages and be able to understand what UX is
    4. Measure the impact
ENROLL NOW

Professional Track

Requirements

  • Proficient in spoken and written English
  • Basic computer skills
  • No prior professional experience required
  • Main concepts of content marketing
  • Age from 18 years and above

Learning Outcomes

  • Social Media Marketing
    By the end of this part, you will be able to:

    1. Use Social Media Channels as a Marketer
    2. Develop content that matches your audience and persona
    3. Measure the impact of your social media plan
  • Email Marketing
    By the end of this part, you will be able to:

    1. Use MailChimp
    2. Send professional email marketing campaigns
    3. Measure the campaign’s impact and optimize it until you achieve your KPI
APPLY NOW

Advanced Track

Requirements

  • Proficient in spoken and written English
  • Basic computer skills
  • No prior professional experience required
  • Knowledge in content marketing, social media marketing and email marketing
  • Age from 18 years and above

Learning Outcomes

  • Marketing Fundamentals
    By the end of this part, you will be able to:

    1. Define what is KPI and who is the perfect personna that fits your Marketing Strategy
    2. Learn how to think in different marketing personas
    3. Know what the value proposition is
  • Social Media Advertising
    By the end of this part, you will be able to:

    1. Use Facebook Ads Manager
    2. Create campaigns through Facebook platform
    3. Optimize your Ads to get the best ROI
  • Search Engine Marketing with AdWords (SEM)
    By the end of this part, you will be able to:

    1. Define what is KPI and who are the best personna that fits your Marketing Strategy
    2. Learn the different types of Google Ads
    3. Run and optimize Google Ads
  • Search Engine Optimization (SEO)
    By the end of this part, you will be able to:

    1. Know more about SEO tactics
    2. Different types of Keywords that affect your SEO
    3. Make an optimum SEO plan
    4. Use different tools such as MOZ, SEMrush
  • Display Advertising
    By the end of this part, you will be able to:

    1. Define the different types of Media Campaigns.
    2. Audit Display Campaigns.
    3. Measure impact of your media advertising.
APPLY NOW

Do you believe you have a wealth of knowledge to support students? Become a Guru with fwd today!

Gurus are technical advisors and mentors for students throughout their learning journey. This is an to give back to the ecosystem in this specialization by mentoring, supporting, and guiding students. The top Gurus have the chance to win an advanced-level Nanodegree such as Growth and Acquisition Strategy or Product Manager, and more!

COMPLETE YOUR TRACK TO GET CERTIFIED BY UDACITY TO BOOST YOUR CAREER

COMPLETE YOUR TRACK TO GET CERTIFIED BY UDACITY TO BOOST YOUR CAREER

JOIN THE LARGEST COMMUNITY AND NETWORK OF FREELANCERS IN EGYPT!

This is a lifetime opportunity to build and sharpen your tech and freelancing skills. This program is your gateway towards learning and earning successful gigs. Learn & Earn!

fwd in numbers

100,000

EGYPTIAN YOUTH

65,000

HANDS-ON-PROJECTS

5,700,000

UPSKILLING HOURS

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