By the end of this module, you’ll be able to:

•  Evaluate the quality of data visualizations and build high quality visualizations, starting with the fundamentals of data dashboards.
• Implement the best design practices, ad to us the appropriate chart for a particular situation
• Build data visualizations in Tableau using data hierarchies, filters, groups, sets, and calculated fields, as well as map-based data visualizations in Tableau
• Build interactive Tableau dashboards and tell impactful stories using data.

By the end of this module, you’ll be able to:

• Use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets
• Understand data by using Google Analytics for creating advanced graphical displays and segmenting audiences
• Use UTM tagging for campaigns and the channel customization process, and step through the fundamentals of using Google Attribution 360
• Learn about the fundamentals of creating custom reports, and step through the process of building data dashboards in Google Analytics & Data Studio

By the end of this module, you’ll be able to:

• Understand marketing data is collected and distributed, the common questions we seek to answer in marketing, and how to gather and evaluate the necessary metrics. You’ll also learn how to set business goals and define the metrics used to determine if you’ve met those goals. This course will also explore ways to develop confidence in our reporting skills and how to make every analytics project actionable.
• Identify the correct metrics to be using, and how to use a variety of frameworks to report on your findings. Additionally, you’ll learn how to create an Analytic Brief, and explore the most popular tools for collecting data across every marketing channel.
• Put all your marketing analytics skills in practice. You’ll go hands-on with various formulas to calculate the most common marketing metrics.
• Zoom out and explore the world of analytics from a different perspective. You’ll learn how to calculate important business metrics such as Market Size, Brand Equity, Trends, Competitors, and your Net Promoter Score.