Advanced

Become a Digital Marketing Analyst

In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau.

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Who should apply?

  • Marketing Specialists

  • Marketing Managers

  • Media Buyers

  • Entrepreneurs & Business Owners

Estimated Duration

12 weeks

  • 10 weeks of Technical training

  • 2 weeks of career enablement

Enrolled By

June 2022

Get access to the classroom after passing the assessment

Qualifying for

Check all the jobs you will get access to

More Details

This course will qualify you to work as:

  1. Marketing Researcher
  2. Marketing Analyst

Prerequisites

Check prerequisites in detail

More Details

Have Basic Knowledge of:

  1. Data Types measurement centers, and the basics of statistical and mathematical notation
  2. Basic Spreadsheets Functions
  3. Data Visualization: create pie, bar, line, scatter, histogram, and boxplot charts
  4. We recommend you complete the Data Analysis challenge track to refresh your knowledge on the above: https://egfwd.com/specializtion/challenger-data-analysis/

Provided by

Built with callaboration with

What You will learn?

Data Visualization

By the end of this module, you’ll be able to:

  •  Evaluate the quality of data visualizations and build high quality visualizations, starting with the fundamentals of data dashboards.
  • Implement the best design practices, ad to us the appropriate chart for a particular situation
  • Build data visualizations in Tableau using data hierarchies, filters, groups, sets, and calculated fields, as well as map-based data visualizations in Tableau
  • Build interactive Tableau dashboards and tell impactful stories using data.

Google Analytics

By the end of this module, you’ll be able to:

  • Use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets
  • Understand data by using Google Analytics for creating advanced graphical displays and segmenting audiences
  • Use UTM tagging for campaigns and the channel customization process, and step through the fundamentals of using Google Attribution 360
  • Learn about the fundamentals of creating custom reports, and step through the process of building data dashboards in Google Analytics & Data Studio

Marketing Analytics

By the end of this module, you’ll be able to:

  • Understand marketing data is collected and distributed, the common questions we seek to answer in marketing, and how to gather and evaluate the necessary metrics. You’ll also learn how to set business goals and define the metrics used to determine if you’ve met those goals. This course will also explore ways to develop confidence in our reporting skills and how to make every analytics project actionable.
  • Identify the correct metrics to be using, and how to use a variety of frameworks to report on your findings. Additionally, you’ll learn how to create an Analytic Brief, and explore the most popular tools for collecting data across every marketing channel.
  • Put all your marketing analytics skills in practice. You’ll go hands-on with various formulas to calculate the most common marketing metrics.
  • Zoom out and explore the world of analytics from a different perspective. You’ll learn how to calculate important business metrics such as Market Size, Brand Equity, Trends, Competitors, and your Net Promoter Score.

Why Agile?

Identify the importance of the Agile in the tech fields

Agile vs Traditional Management

Compare Agile versus the more traditional Waterfall approach to product development

Extra Training of

Agile Management

Agile Planning

Compare, Evaluate and Contrast Scrum, Kanban, and XP

Build and Evolve Agile Teams

Identify an Agile team’s core roles, optimal size, structure, and cross-functional skills

Extra Training of

Digital Freelancing Skills

You’ll master the skills necessary to become a successful digital freelancer. Learn how to market your services to clients, scope projects and manage client relationships

Fundamentals of Digital Freelancing

Managing Projects

Negotiate a Project Scope and a Pricing Framework

Developing Your Website

Building a Professional Social Media Presence

Enjoy our

Career Readiness Privileges

Resume Review

Get a detailed resume review from an industry professional.

LinkedIn Review

Get a customized review of your LinkedIn profile from an industry professional.

GitHub Review

A technical professional will help you organize your profile to showcase your projects and skills.

Watch our graduates’ stories!

Program Success Stories

Jirar Kamel
Data Analysis Graduate (Challenger & Professional)
Ahmed El-Saddek
Data Analysis Graduate (Advanced & Expert)
Mina Makram
Web Development Graduate (Professional Track)
Abdelrahman Magdy
Freelancer – Web Development Graduate (Professional & Advanced)
Ahmed Gharib
Data Analysis Graduate (Challenger & Professional & Advanced)
Mohamed Samir
Digital Marketing Graduate (Advanced Track)
Maha Zanaty
Digital Marketing Graduate (Advanced Track)
Mohamed Mahmoud
Web & Digital Marketing Graduate (Challenger – Professional)

Why do you study with Udacity?

By the end of this scholarship, you will get:

We partner with leading technology companies to learn how technology is transforming industries, and teach the critical tech skills that companies are looking for in their workforce. With our powerful and flexible digital education platform, even the busiest learners can prepare themselves to take on the most in-demand tech roles.

Industry Relevant Content

Certified Certificate

Real-World Projects

Students Community

Career Enablement

Mentors & Trainers